Officially a Specialist in AI Marketing
- Catherine Watson
- Nov 20
- 1 min read
I am delighted to say that I have successfully passed the CIM | The Chartered Institute of Marketing Level 6 Specialist Award in AI Marketing with a Distinction and a very credible 86% pass mark 🎉
AI is now an integral part of our daily lives, and in early 2024, I attended a seminar organised by MMC Learning to find out what all the hype was about. I was hooked, which led me to enrol in the CIM course, the recognised authority and awarding body for my marketing qualifications.
Juggling the responsibilities of running my own business, building a house, and managing family dynamics (with my eldest buying his first house and my in-laws also moving) while committing to serious study was no small feat. Thanks to the understanding support from MMC/CIM, I was able to defer my exams until later last

year, ensuring I was fully prepared.
The course proved to be incredibly insightful, covering AI strategies for businesses, from voice recognition to design and graphics and even song lyrics STONEBRIDGE. However, one of the most fascinating aspects for me was the exploration of the ethics and legal considerations surrounding AI.
If you're interested in discussing AI further, whether it's practical implementation or its benefits for any business, not just large organisations, please just drop me a message.






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